Jascom International Pty Ltd was founded by Joseph Assaf and his wife Angela in 1998, following the sale of one of their previous companies (Ethnic Communications Pty Ltd)  to Ogilvy & Mather.

Founded in 1977, Ethnic Communications Pty Ltd was the world’s first fully integrated multicultural communication agency.

Over time, Jascom International has maintained a diversified portfolio of fixed assets and other interests which included property and investments in other companies ranging from property development, to marketing and communication services.



Jascom International is an investment company that has a portfolio of diversified interests.

These interests range from:

  • Publishing

  • Hospitality

  • Event Management

  • Property Development

  • Marketing and Communication Services

Jascom International remains the major sponsor of the Ethnic Business Awards Foundation and is an active supporter of many other not for profit organisations.


256 Norton Street Leichhardt

Located in the heart of Leichhardt in Sydney's inner west, Jascom International is conveniently located to all arterial roads, linking us to the city of Sydney, the airport and major metropolitan areas with ease.

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Put Yourself in Someone Else's Shoes

It is no accident that this book has been published at a time when questions of ethnicity, religion, social diversity, harmony, and unrest are at the forefront of many minds throughout the world.
Published by Jascom International, the author Joseph Assaf AO addresses the challenges of multiculturalism by taking us on an entertaining and moving journey; one that offers unique insights, information, and ideas that have been drawn from over forty years of experience while living and breathing the multicultural experience.


EBA Foundation

The Ethnic Business Awards

Ten years prior to the establishment of Jascom International, Joseph founded the Ethnic Business Awards in 1988 and in 2019 this became the Ethnic Business Awards Foundation, a not for profit organisation.  The awards are one of the longest running awards of their kind in the world.  They recognise the contribution of migrants and First Australians (the Indigenous) to Australia’s economic development and to Australia’s cultural and social fabric.

Today, Jascom International remains  the major supporter of these important awards.

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Get in Touch

Level 2, 256 Norton St, Leichhardt NSW 2040, Australia

(02) 9568 5022

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